Brand

The Brand section and the brand description form the basic context of every conversation. The bot uses them to know who and what it is answering about.

Website address

The Website field in the Brand section is the URL of your site, for example https://yourstore.com. The bot receives it as context in every conversation, so it knows which site it is answering for.

This field does not control where the widget can load. The domains the widget is embedded on are managed and verified separately, in Settings → Domains (see Domain verification).

Brand description

The Brand / Product description field is free-form text (1 to 3 sentences) describing your company. You fill it in the Languages section of Bot settings, separately for each language your bot supports. The bot will use it as general context. It helps the bot understand which industry you operate in and who your customer is.

What to write

✅ "A sportswear store for runners. We sell running shoes, clothing, and accessories for amateur and professional runners. We ship within Poland only."

✅ "A law firm specializing in commercial company law. We serve startups and mid-sized companies on M&A and compliance matters."

What not to write

❌ Do not write long stories about your company's history, mission, and vision. This is not marketing copy.

❌ Do not use industry jargon that the bot might pick up and paste into an answer to a customer.

❌ Do not repeat information that you already have in your knowledge base. The bot will read it anyway.

What's next

With your brand set, move on to Messages. There you will set the bot's tone and first message.